Email Sending Compliance
OfferConsole's Auto-Drip engine sends letters of intent and follow-ups from mailboxes you connect — your Google Workspace inbox, your SMTP relay. You are the legal sender of every message. This page summarizes your obligations under the federal CAN-SPAM Act and related state laws, and what OfferConsole does (and does not) do automatically. It is informational only and is not legal advice.
1. You are the sender
Under 15 U.S.C. § 7702 and FTC regulations, the "sender" of a commercial email is the person whose product or service is being marketed. When OfferConsole sends an LOI from your mailbox to a listing agent or seller on your behalf, you are the sender. OfferConsole is the email service provider. The legal obligations described below fall on you, not on us.
2. Honest headers and subject lines
CAN-SPAM prohibits false or misleading header information. The "From," "To," "Reply-To," and routing information must accurately identify the person or business who initiated the message. Subject lines must not deceive recipients about the contents of the message.
OfferConsole sends every Auto-Drip message from the mailbox you connect, with your real name and reply-to address. We do not spoof headers, hide originating domains, or fake inboxes. Subject lines come from the templates you author — write them honestly.
3. Identify commercial messages
CAN-SPAM requires that commercial email be identifiable as an advertisement or solicitation. There is no required magic phrase; context is enough as long as the recipient could reasonably tell the message is commercial. LOIs to listing agents typically meet this standard on their face. If you are unsure, add a clear disclosure such as "Investor outreach" or "Off-market offer" to the body.
4. Include a valid physical postal address
Every commercial email must include a valid physical postal address for the sender — a street address, a post office box registered with the USPS, or a private mailbox registered with a Commercial Mail Receiving Agency.
OfferConsole auto-appends a CAN-SPAM-compliant footer at the bottom of every Auto-Drip message that includes your business name, the postal address you registered in account settings, and a working unsubscribe link. You are responsible for keeping that address accurate and current. If you operate as an LLC, use the LLC's registered address, not a residence you have not disclosed to the state.
5. Working unsubscribe mechanism
Every commercial email must offer the recipient a clear way to opt out of future messages. The mechanism must (a) be operational for at least 30 days after the message was sent, (b) be free, (c) not require the recipient to give information beyond an email address, and (d) not require the recipient to take any step other than replying to the message or visiting a single web page.
OfferConsole's default footer includes a one-click unsubscribe link. When a recipient clicks it, we record the suppression immediately, prevent any future Auto-Drip message from going to that address from any of your campaigns, and log the event in your dashboard. Do not remove or hide the unsubscribe link.
6. Honor opt-outs within 10 business days
CAN-SPAM requires that opt-out requests be honored within 10 business days. OfferConsole honors them within seconds — the suppression list is checked before every send. You may not sell, transfer, or use the opt-out email addresses for any other purpose. Suppression lists are one-way.
7. No address harvesting, no dictionary attacks
CAN-SPAM makes it an aggravated violation to send commercial messages to addresses obtained by automated harvesting from websites, by dictionary attacks (sending to randomly generated addresses), or via accounts opened using false identities. Do not upload lists of unknown provenance into OfferConsole. Stick to addresses you sourced from public listings, MLS data, county records, or your own intake forms.
8. State laws and phone outreach
A handful of states (notably California, Maryland, and Utah) have email statutes that overlay or exceed CAN-SPAM. Several states also regulate wholesaler solicitation directly. If you operate in those jurisdictions, consult counsel.
OfferConsole is email-only for the current launch. If you contact prospects outside the Service by phone or text, the Telephone Consumer Protection Act (TCPA), FCC rules, state mini-TCPA statutes, and do-not-call laws may apply. You are responsible for confirming a lawful basis before using any phone number outside OfferConsole.
9. Penalties
The FTC may pursue civil penalties of up to $51,744 per violation under CAN-SPAM, as adjusted for inflation. ISPs and state attorneys general may also bring actions. Aggravated violations — header forgery, harvested lists, false subject lines — can be prosecuted criminally. The best protection is a clean list, honest content, and a working unsubscribe.
10. What OfferConsole does for you
By default, OfferConsole Auto-Drip:
- Appends a CAN-SPAM-compliant footer (your business name + postal address + one-click unsubscribe).
- Maintains a per-account suppression list and checks it before every send.
- Records the opt-out event immediately and removes the address from all of your current and future Auto-Drip campaigns.
- Sends every message from the mailbox you connected — your real domain, your real reply-to.
- Pauses a sequence the moment we detect a reply, so you don't accidentally keep nudging someone who has already responded.
- Caps per-mailbox daily send volume to protect your sender reputation.
OfferConsole does NOT:
- Provide email addresses, phone numbers, or lists. Your prospecting list is yours.
- Vet the legality of your use case in your jurisdiction.
- Provide legal advice. The summary on this page is informational only.
11. Reporting and contact
To report abuse from an OfferConsole-sent email, write to abuse@offerconsole.com. For compliance questions about your own sending, write to compliance@offerconsole.com.
OfferConsole LLC
Delaware, USA